VALLEY LUXE BEAUTY

Visual identity for Valley Luxe Beauty, a modern salon and aesthetic/tanning spa located in the charming town of Rothesay, New Brunswick. Specializing in all things beauty, from tanning and hair styling to lashes, nails, and microblading, VLB embodies a sense of clean, relaxing luxury, leaving clients feeling refreshed, glowy, and cared for. The brand name itself speaks to the experience: luxe beauty in the valley. The visual direction reflects this balance of elegance and warmth through natural textures, soft paper grains, earthy tones, and sun-kissed skin hues, paired with a predominantly black and white palette and subtle colour accents. The identity blends refined sophistication with a touch of small town charm, incorporating ocean inspired and sun drenched elements that evoke calm, warmth, and coastal beauty. This comes together through a delicate wordmark, a simple yet elevated icon, and cohesive graphic details applied across business cards, signage, stickers, product packaging, and more, capturing the effortless and inviting spirit of Valley Luxe Beauty.